E-Crisis Thinking Starts with Social Media Policy–But There’s More
Not every organization has a social media policy for their employees, but they should. And in today’s world, you can use a chapter on social media in your crisis plan. Not every organization has one...
View ArticleThe TV Battle: Social Media Impact on Television Shows vs. Service Providers
Watching the battle between Dish Network and AMC was interesting. Commercials started popping up with an ominous voice telling viewers that Mad Men and Breaking Bad are not available on Dish. While...
View ArticleWhat You Can Learn from Social Media Experts
The 2012 MidWest Social Media Summit held at Executive Caterers at Landerhaven in Mayfield Heights, Ohio was a fantastic event sponsored by Smart Business and Blue Technologies. Experts gathered to...
View ArticleContent Marketing: Keep Your In-bound Marketing Message Positive at All Times
More and more bloggers and content marketers are relying on negative posts, articles and website content. Using negative content may attract attention in the short-term, but long-term, it builds up...
View ArticleCrisis is Warfare in Action: Guidelines to Follow During Crises
When a crisis occurs, it resembles going to war. As a graduate of the Army War College, I learned how to handle crises simulate operations and win the battle at hand. Much like the public relations...
View ArticleWhat to Look Out for on Social Media During a Crisis
When you’re handling a crisis for a client, it’s important to keep the media informed and up to date at all times. Crisis management is essentially a 24/7 service. So, knowing that, have you started...
View ArticleRunning a Public Relations Firm
The debate rages on. Just what is a public relations firm? Over the years technology and our economy have caused the definition to change. In many ways, when I think of the words public relations,...
View ArticleThe State of Crisis Communications
In a world where the economy continues to sputter, the opportunity for crisis communications has increased five-fold. Today, the advent of social media has made the crisis you face smack you right...
View ArticleFixing Data Breach PR- Guest Post by David Fuscus of Xenophon Strategies,...
“Year of the Retailer Breach” was how Verizon recently described 2013 in their annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems”. The...
View ArticleBreaking News: Ed Stevens, APR+M Assumes Three Industry Leadership Roles
Ed Stevens, APR +M, has just been named President-Elect of the Public Relations Global Network (PRGN), the fourth largest group of independent PR firms in the world. He has served PRGN as Marketing...
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